"You ask what is our aim? I can answer in one word. It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival."
The inspirational message for the self employed from this quote is:
In the context that Churchill made this statement, the practical implication of never giving up was particularly significant. Ultimately the lives of millions of people were affected by victory or defeat. Future generations were dramatically impacted. Very high stakes indeed! But how does this apply to your business? Are we not also faced with the daily choice between striving for victory and accepting defeat?