Be encouraged to never, never give up" href="/famous_quotes/this-is-the-lesson-never-give-in/">never give up along the road to achieving your goals and building your unique service or product offering in your business. Even if you are experiencing huge resistance or feeling inadequate in your attempts to make a success of self-employment, do not allow anything to quench the fire inside of you. Successful people know that they have to simply keep on keeping on. Giving up is not an option. Continually moving forward is the key.